What Can Comedians Teach Advertising Professionals?
This Wednesday, comedians Eddie Perfect, Dan Ilic and Kate McLennan are giving a masterclass to help advertising and communications professionals inject humour into their work. Related stories: Plenty...
View ArticleReview: Telstra Brand Identity
The mother of all Aussie telcos brightens up its brand for $3m. And we reckon the price is right. Related stories: Review: Telstra T-Hub, ‘Alexander Graham Bell’ Alexander Graham Bell, inventor of the...
View ArticlePurina Markets Directly To Pups
Who can make us feel more guilty than our kids? Our pets! That's why Purina is marketing directly to them. Related stories: NAB Tests Australia’s Honesty Are banks honest? Are you? NAB continues its...
View ArticleReview: Tontine, ‘The First Pillow With An Expiry Date’
Tontine has surely succeeded in making Australians feel disgusted by old pillows that are more dead skin than down. But this commercialised germophobia just made us furious. Related stories: Review:...
View ArticleColes Bursts Online Shoppers’ Cheap Beer Bubble
Last night, Coles Online was offering a $16 beer bargain that proved too good to be true. Now shoppers are angry that the retailer won't honour their purchases. Related stories: The Biscuiteer: Coles...
View ArticleReview: Air New Zealand, ‘Kiwi Sceptics’
Social media campaigns often backfire in the face of negative consumer sentiment, but Air New Zealand has cleverly turned negativity into a likeable 'reality' video series, amusingly narrated by Rhys...
View ArticleSamsung TV Tech Ad Includes Spicy Guest
Samsung introduces its new motion-capture Smart TVs with a hello from viral ad royalty, plus nerds, models, pizza, and sweaty armpits. Related stories: NAB Tests Australia’s Honesty Are banks honest?...
View ArticleMy Spidey Sense Is Bingling
As The Amazing Spider-Man hits cinemas, there's something odd about Peter Parker's web use – his favourite search engine is the little-used Microsoft Bing. No related story.
View ArticleReview: White Ribbon Day, ‘Hey Mate’
Metro Trains' crack the "preventing horrifying injury" PSA code with their viral hit 'Dumb Ways To Die'. White Ribbon Day's 'Hey Mate' anti-domestic violence TVC is just dumb. Related stories: Hey Hey,...
View ArticleReview: Whiskas, ‘Get A Kitten’
Whiskas is trying to encourage more new customers for its products, but is the lead-up to Christmas really the most responsible time to launch a campaign to adopt kittens? Related stories: Review:...
View Article
